Rich Piana Net Worth in 2021

Rich Piana
Credits: Instagram

Rich Piana was an American bodybuilder, media personality, and businessman. He died at the age of 46. Find out the Rich Piana Net Worth, his legacy, and Some Interesting Facts About Him through this article!

The only bodybuilder who publically admitted that he had been using steroids, from the age of 18, was Rich Piana. He used his fame to make aware of the consequences of using steroids on a person.

How did this person who has won many bodybuilding competitions died too soon? Why didn’t a proper autopsy of such a famous person hadn’t done? Was it done to cover up somebody’s fault?

Find out all about that in Rich Piana Net Worth and 5 Interesting Facts About Him.

Rich Piana Net Worth & Overview

Net Worth$4 million
OccupationBodybuilder, Media Personality, Business Man
Date of BirthSeptember 20, 1970
Age46 (d. 2017)
Height1.85 m
Spouse (s)Sara Heimisdóttir (m. 2015 – s. 2015)
Country of OriginUS
Source of WealthBusiness
Instagram Followers1 m
Twitter Followers
YouTube Followers1.2 m
Last UpdatedDecember 2020

Early Life

Young Piana
Credits: Generation Iron

Rich Piana was born on September 26, 1970. He is half-Armenian and half-Italian through his mother and father, respectively. From a very young age, Piana was attracted to bodybuilding.

Since his mother was a body builder, Piana would often accompany her to the gym and watch her practice for competitions. He was also influenced by an old school body builder, Bill Cambra.

Piana began weightlifting at the age of 11. He began competing in bodybuilding contests when he reached 15. He won several titles, including IFBB Mr. Teen California, by the time he reached 18.

Career Highlights and Achievements

Rich Piana- bodybuilding competition
Credits: Generation Iron


Piana had won many competitions in his 25-year long bodybuilding career. He began his career when he turned 11. He started with weight lifting and then turned to bodybuilding after he reached 17 years.


  • IFBB Mr. Teen California (1989)
  • IFBB Mr. California (1998)

Other Contests

  • 7th – 1999 NPC USA Championships
  • 11th – 2003 NPC USA Championships
  • 1st – 2009 Sacramento Pro
  • 1st – 2009 Border States Classic XXX Bodybuilding, Fitness & Figure Championships

Record Lifts

  • Barbell Curl- 125kg (275lb) for 3 reps
  • Deadlifts- 265kg (585lb) for 1 reps
  • Squats- 265kg (585lb) for 2 reps
  • Bench Press- 225kg (495lb) for 3 reps


His career in the Entertainment industry blossomed because of his massive body. Piana was featured on the cover of Ironman Magazine of November 1998 edition. He was also featured on the cover of Muscle Sport Magazine in the Summer 2015 edition.

Rich Piana did a Cameo appearance in an episode of the TV series ‘Scrubs’ as The Incredible Hulk.

He also played a muscle man named Marcus, in an episode of Malcolm in the Middle. Although he appeared in the episode, Piana didn’t have a dialogue.

In the 2017 documentary, Generation Iron 2, Piana was one of the main focuses.


Rich Piana had a YouTube channel under his name. The channel has 548 videos uploaded and 1.21 million subscribers to date. Although he died years ago, the channel now is still active.

The last video uploaded was on August 25, 2020. The video was made in remembrance of Rich Piana on his third death anniversary.

Personal Life

Rich Piana and Chanel Jansen
Credits: Instagram

After finding his affair, Rich Piana’s first wife left him. He had an on and off relationship with Chanel Jansen, a fitness model. But Piana then did the surprising move and married an Icelandic bodybuilder Sara Heimisdóttir in 2015.

But the marriage was soon annulled, and Piana resumed his relationship with Chanel Jansen. She stayed with him until he died in 2017.

Rich Piana had his own nutrition product line called ‘Rich Piana: 5% Nutrition’.


Jansen was cutting his hair when Piana collapsed on the floor. Soon, she informed the officials and continued to perform cardiopulmonary resuscitation until the paramedics arrived. He died on August 25, 2017.

Although from the speculation of the pieces of evidence from his place suggested the use of recreational drugs, Jansen denied the idea of him taking any drugs.

She said that he may have used a high-caffeine pre-workout supplement since he uses it sometimes.

According to a statement given by Chanel Jansen, he was feeling unwell for the past couple of days.

She also stated that he knew the consequences of a massive amount of intake of steroids. But he never knew it would end up him having a cardiac arrest.

Since the doctors didn’t perform all the tests after his death, the autopsy report stays inconclusive. This invoked many controversies, such as foul play in his death.

Rich Piana is buried at Forest Lawn Memorial Park in Hollywood Hills, California.


Rich Piana Criticism
Credits: Instagram

Promoting to Use Steroids

When his YouTube channel had launched, people expected to get health guidance, exercise routines, and diet charts from him. Although Rich Piana does shares the things he ate in a day, his exercise routines, etc., he mostly shared how he uses steroids for his muscles.

Piana admitted to began using steroids from the age of 18. He then talks about how the steroids became beneficial for him to achieve the muscles, and by thus praising the steroids.

Although he says all of these, he says if he wasn’t a bodybuilder, he wouldn’t be using the steroids.

This started as a big hit among the viewers, but later from the way he uses it, it doesn’t feel like Piana regrets his decision to use steroids. This triggered the viewers. They began to criticize Piana to low-key promoting the steroids.

In 2018, Rich Piana died due to sudden cardiac arrest. The excessive use of steroids is the cause of his death, although a complete autopsy report hadn’t been made at the time of his death.

What is Rich Piana Net Worth in 2021?

Rich Piana Net Worth in 2021 is $4 million. At the time of his death in 2017, he had a little more than $3.5 million as his Net Worth.

5 Interesting Facts About Rich Piana

Interesting Piana
Credits: Instagram
  • 20 bottles of testosterone were found from his home, in a search conducted after his death.
  • The length around Piana’s bicep was equal to the height of 1 and a half standard size bowling pins.
  • Although Piana became a bodybuilder at a young age, it was the real-estate business that made him wealthier.
  • His training structure was unorthodox. Rich Piana would work out for eight hours, straight a day.
  • He was also a successful actor. He would model and act in health-based advertisements.


Richard Eugene Piana, aka Rich Piana, was a famous bodybuilder and media personality, who died at the age of 46. His death shocked the entire world, as he had been famous in the outer world, just like in the bodybuilding world.

After his 25-years-long bodybuilding life, Piana started a YouTube channel. He shared how he used growth hormones, steroids, and mainly testosterone to build up his muscles for the competition.

People appreciated as well as criticized for him to openly admit the usage of steroids. At the end of his life, Piana had been in a relationship with his longtime girlfriend, Chanel Jansen.

Apart from a bodybuilding career, and a YouTube channel, he has a nutritional product line called ‘Rich Piana: 5% Nutrition’. Rich Piana Net Worth in 2021 is $4 million.

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